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Worked for Metrius, a web design agency, on the KPMG Consulting web content transformation project. Rewrote all web contents to enhance KPMG Consulting's identity as a leading provider of global technology integration services. B2B content targeted Chief Technical Officers and other IT decision-makers, who needed technology consulting services. Designed benefit-driven content templates and interview scripts. Interviewed corporate executives and technical staff across the USA. Personally wrote 100+ pages of web content on information technology (IT) business and industry trends, issues, alliances, case studies, white papers, and technology integration solutions. Constraints included adhering to corporate style guides and web page limits of 300 words per topic.
Wrote technical marketing copy for the entire Remtrol web site. Company develops innovative wireless Internet security solutions for monitoring and control of remote locations.
Wrote recommendations for re-engineering web content targeted at home users of HP printers.
Recommended strategy and software for documenting a web performance testing service. Developed prototype WebHelp. Drafted corporate help development and testing standards. Edited the technical glossary.
Worked with Metrius on Motorola Internet and Intranet projects. Wrote the web site Sponsorships and Events section of About Motorola. Topics included sports, community, educational, and philanthropic efforts, such as NASCAR, Team Motorola, Motorola Marathon, Junior Achievement of Chicago, and CALL to PROTECT. Sports copy reinforced Motorola's brand identity as The Name in motor sports racing communications. All copy promoted Motorola's philanthropic presence, as well as its leadership identity in wireless communications. B2C copy targeted sports fans and other North American audiences, who were potential consumers of Motorola cell phones, pagers, and two-way radios. For the Motorola Intranet, wrote online help text and online learning content about networking and wireless technology for the non-technical workforce (B2W).
During the separation of Agilent Technologies from Hewlett-Packard, adapted Hewlett-Packard publishing standards, policies, and guidelines for use with the new Agilent website. Also developed web-based training (WBT) guide to the agilent.com content server. B2W material targeted the worldwide workforce responsible for publishing and localizing Internet content in 40 countries and many languages.
Worked with Verio Design, a web design agency, to write marketing copy for client web sites. Significantly contributed to marketing and business development with copy writing services and customer relationship management skills. Collaborated with design teams to offer assorted web design/content packages, such as 8, 16, and 20 page sites, at reasonable prices. Designed templates and interview scripts. Interviewed and wrote entire web contents for 62 clients. Also designed and wrote channel marketing and sales copy for the Verio Business Center. Sample sites:
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